• Outcome:

By implementing this behavior-based email automation:

• 📈 Increase in user engagement through timely follow-ups

• 🛒 Higher conversion rates as users are nudged towards booking

• ⏱️ Time-saving through complete automation

• 🎯 Better targeting using smart segmentation and behavioural triggers

• 📬 Improved email deliverability and reputation

• Use case Implementation Steps:

Implementation Stage 1: Prepare the Email Content  

• Design all email templates in advance:

• Main Campaign Email (original offer or booking email)

• Reminder Email 1 (after 24 hours)

• Reminder Email 2 (after 3 days)

• Resend Emails (after 2 days & 7 days for non-openers)

• Clicked But Not Booked Reminders (2h, 8h, 24h)

• Post-Booking Follow-up Email

Implementation Stage 2: Create a Mailing List

• Import or sync user data (email IDs, names, etc.) into Zoho Campaigns

• Segment your list if needed (e.g., only new users, specific campaign, etc.)

• Ensure you have permission-based contacts to comply with email policies

Implementation Stage 3: Set Up the Automation Journey

1. Go to Automation > Journey

2. Click “Create Journey”

3. Name the journey, and select "Start from Scratch"

Implementation Stage 4: Add the Entry Trigger

• Choose “When a contact joins a mailing list”
  (or)

• Use “When email is sent” if you want to begin when a campaign is triggered

Implementation Stage 5: Define Path 1: User Opens Email but Doesn't Book

• Add the "Opens Email" condition

• Add a “Wait for 24 hours”

• Then add “Send Reminder Email 1”

• Add another, “Wait for 3 days”

• Then add “Send Reminder Email 2”

• Add a condition to monitor if they clicked and booked (optional via webhook or CRM integration)

Implementation Stage 6: Define Path 2: User Does Not Open Email   

• Add "Did not open email in 2 days" condition

• Resend the same email (or slight variation)

• Add another “Wait for 5 more days” (total 7 days)

• Again, resend the email

• If they open at any point → add a switch back to Path 1

Implementation Stage 7: Define But No Booking Flow

• Add “Clicked on Link” condition

• Add a wait for 2 hours → Send Reminder

• Then wait 8 hours → Send another Reminder

• Wait again for 24 hours → Send final Reminder

• In each step, check if booking occurred → If Yes, stop this path and send Follow-up Email

Implementation Stage 8 : Define Add Final Step - Post-Booking Follow-Up

• If a user clicks and books → trigger a Follow-up/Thank You Email

• Optionally add a tag in CRM or Zoho Campaign to mark them as "Booked"

Implementation Stage 9: Activate and Monitor  

• Click "Start Journey"

• Monitor:

• Open Rates

• Click Rates

• Conversions (Bookings)

• Drop-off points

• Target Audience:

• 🧑‍🎓 Students/Professionals receiving promotional or booking-related emails

• 🛍️ Leads interested in services/events/products requiring booking

• 📩 Any subscribers who show partial or no engagement with the first email

•  

• Users:

• Flow Chart:

Start
  |
Send Email
  |
  +--> Opened? -- Yes --> Booked?
  |                |         |
  |                |         +--> Yes --> Send Follow-up Email --> End
  |                |         |
  |                |         +--> No --> Reminder @2h → 8h → 24h → Booked?
  |                |                                               |
  |                |                                               +--> Yes --> Send Follow-up → End
  |                |                                               |
  |                |                                               +--> No → End
  |                |
  |                +--> No Action → Reminder @24h → 3 days → End
  |
  +--> Not Opened → Resend @2 days → Opened?
                              |
                              +--> Yes → Follow Path 1
                              +--> No → Resend @1 week → End
 

• Tool Permission Required:

• ✅ Zoho Campaigns:

• Create and manage Email Campaigns

• Access to Automation/Journey Builder

• Enable Open & Click tracking

• Manage Contact Lists

• View Reports & Analytics

• 🔄 Integration access (if syncing data with Zoho CRM or other tools)

• Link Required: