Zoho Commerce  Demo Website

 ( Zoho Commerce) 

• Outcome:

The Pink Beauty eCommerce website on Zoho Commerce will deliver a smooth and engaging shopping experience for customers, from browsing to secure checkout and order tracking. For the business, it will simplify operations with automated inventory, order management, and CRM-based marketing. Analytics will help improve sales and customer satisfaction, while supporting business growth in the beauty market.

• Use case Implementation Steps:

Implementation Stage 1: How to Start / Create Your Store 

Log in to   Zoho Commerce website and click "Get Started".

• Sign in or create a Zoho Account.

• Go to Get Started > Create Store.

• Fill in Store Name, select your Region/Currency, and choose the language.

• Choose a Zoho subdomain (e.g., mystore.zohocommerce.com) or add a custom domain later.

• Click "Create Store" to set up your basic store.

Implementation Stage 2: Set Up General Store Settings  

1. Go to Settings > General Settings.

2. Add Business Information (store name, logo, favicon, address).

3. Configure Timezone, Currency, and Tax Settings.

4. Go to Settings > Policies and add your Terms & Conditions, Privacy Policy, and Return Policy.

Implementation Stage 3: Customize Store Layout  

1. Go to Themes > Choose a Template (e.g., Beauty, Fashion, Electronics).

2. Click "Customize Theme" to open the builder.

3. Edit Homepage Sections:

• Add or modify banners, sliders, featured product sections, testimonials.

• Go to Sections > Drag and Drop Widgets (Image, Text, Gallery, Product Grid).

4. Go to Navigation > Menus to create header and footer menus (Home, Shop, About Us, Contact).

5. Go to Theme Settings > Branding to upload your logo, set primary colors, and select fonts.

6. Customize Footer Section with contact details and social media links.

Templates:

Implementation Stage 4: Add Products  

1. Go to Products > Add Product.

2. Fill in product details:

• Product Name

• SKU Code

• Price

• Inventory Stock

• Description & Features

3. Upload high-resolution images (multiple images supported).

4. Add Product Variants (e.g., Size, Color) if needed.

5. Assign products to Categories or create new ones (e.g., Skin Care, Hair Care).

6. Enable Inventory Tracking for stock management.

7. Click "Save & Publish".

Implementation Stage 5: Setup Categories  

1. Go to Products > Categories > Add Category.

2. Enter Category Name, description, and image/banner.

3. Assign products to the relevant category.

Implementation Stage 6: Configure Payment Gateway  

1. Go to Settings > Payments.

2. Choose from available gateways:

• Razorpay

• PayPal

• Stripe

• Cash on Delivery

3. Complete the setup and authentication.

4. Test your payment gateway by placing a test order.

1. Assign products to the relevant category.

Implementation Stage 7:Setup Shipping Rules  

1. Go to Settings > Shipping.

2. Add Shipping Zones (Domestic, International).

3. Define Shipping Rates (Flat rate, Free Shipping, or Custom).

4. Configure delivery timeframes and shipping provider integrations.

Implementation Stage 8: Customize Checkout Settings  

1. Go to Settings > Checkout.

2. Enable Guest Checkout if desired.

3. Add custom checkout fields if needed (e.g., phone number, special instructions).

4. Configure email notifications for order confirmation, shipment, etc.

Implementation Stage 9: CRM & Marketing Integration  

1. Go to Apps > Integrations > Zoho CRM to connect CRM for customer management.

2. Go to Apps > Integrations > Zoho Campaigns to set up email marketing.

3. Enable abandoned cart recovery emails and order follow-ups.

Implementation Stage 10: SEO & Analytics Setup  

1. Go to Marketing > SEO Settings.

2. Add Meta Titles, Meta Descriptions, and Alt Text for all images.

3. Submit your website to Google Search Console.

4. Go to Apps > Integrations > Google Analytics and connect GA4 for traffic analysis.

Implementation Stage 11: Test Your Website  

1. Preview the website on desktop, tablet, and mobile.

2. Place a test order to check payments, order flow, and notifications.

3. Fix any layout or functionality issues.

Implementation Stage 12: Publish Your Store  

1. Go to Settings > Domain.

2. Link your custom domain or use your Zoho subdomain.

3. Click "Publish" to take your site live!

Target Audience:

• Beauty Enthusiasts
  Individuals passionate about skincare, makeup, and personal care products, seeking premium and niche beauty brands.

• Young Adults (Ages 18-35)
  Tech-savvy shoppers, especially women, who prefer online shopping for cosmetics and skincare.

• Professional Makeup Artists & Beauty Influencers
  Makeup professionals and content creators looking for high-quality beauty products for personal use and client projects.

• Health & Wellness Conscious Consumers
  Customers who prefer cruelty-free, vegan, organic, and sustainable beauty products.

• Gift Buyers
  People looking for beauty gift sets and bundles for special occasions like birthdays, weddings, or holidays.

• Frequent Online Shoppers
  Individuals accustomed to seamless eCommerce experiences who value convenience, fast shipping, and secure payment methods.

• Users:

• Customers / Shoppers

• Browse products, place orders, and track shipments.

• Can create accounts, manage profiles, and leave product reviews.

• Store Admin

• Manages overall store operations: website setup, theme customization, product catalog, orders, and customer queries.

• Inventory Manager

• Tracks stock levels, updates inventory, manages product variants, and handles low-stock alerts.

• Marketing Team

• Runs promotional campaigns, manages email marketing, sets up discounts/coupons, and handles social media integrations.

• Customer Support

• Manages inquiries through the contact page or live chat, handles returns, refunds, and provides after-sales support.

• Finance / Accounts Team

• Monitors payment gateway transactions, processes invoices, manages taxes, and ensures financial compliance.

• Logistics / Shipping Team

• Oversees shipping zones, assigns delivery partners, and tracks fulfillment statuses.

• Flow Chart:

Actors in the Flow:  

• Customer → Browsing, ordering, and reviewing.

• Admin → Site management, order processing.

• Inventory Manager → Stock updates.

• Logistics Team → Shipping and delivery.

• Marketing Team → Promotions and customer engagement.

• Tool Permission Required:

•      Zoho Commerce Admin Access

• Full access to manage store settings, customization, users, and integrations.

• Zoho Inventory

• Permission to track inventory levels, manage stock movements, and sync inventory with the store.

• Zoho CRM

• Access to customer data for managing leads, segmentation, and personalized marketing.

• Zoho Checkout / Zoho Books

• Access to manage secure payment gateways, invoices, taxes, and financial records.

• Zoho Campaigns

• Permission to create and send email marketing campaigns and automate customer engagement.

• Zoho PageSense

• Access to analyze user behavior, A/B testing, and optimize conversion rates.

• Zoho Analytics

• Read/write permissions to view sales reports, customer insights, and operational KPIs.

• Zoho SalesIQ

• Permission to set up live chat, handle customer queries, and track visitor interactions.

• Zoho Sites (optional)

• If additional landing pages or blogs are needed, permissions to design and manage them.